DNA premiere

I’m are thrilled to share the trailer the crimes series DNA that we produced in the first half of 2019. Premiere on Sept 9th at TV2. Production company is Nordisk Film TV in an international cooperation where the series was shot in various locations in Denmark, in the Czech republic and in France.

Production designer: Søren Gam. Head of props: Arvid Berg Ørnbak and Michala Steiner-Rode. Conceptual director: Henrik Genz. Conceptual DOP: Jørgen Johannsen.


Finally we can show our work on the renouned Brian De Palma film, DOMINO. We were assigned as the Danish co-production team.

DOP: Jose Luis Alcaine. Director: Brian De Palma. Head production designer: Cornelia Ort. Production designer: Søren Swartzberg. Head of props: Arvid Berg Ørnbak. Set-designer: Michala Steiner-Rode

Concept for new tv format

Early June I was asked to transform a section of an empty warehouse into a set – in just 1 day. The result went beyond brief, being taken to a higher, visual level.
The assignment was a new tv format promoting a high profile customer and represented by production company BLU. I’m thrilled to be able to show you the overall look that I created once the program airs – probably within the next few months.

New Danish criminal series with international twist

The Broadcaster Nordisk Film will lauch a new international series in the beginning of September 2019 on national broadcaster TV2. It tells the story of the fast growing tendency of trafficing of children. It's been an absolute honour to be working on this production in the first 6 months of this year. Cast include Charlotte Rampling, Anders Berthelsen and Nicolas Bro.
More pictures of my work with the set-design will follow upon the launch.

Production designer: Søren Gam. Head of props Arvid Berg Ørnbak and Michala Steiner-Rode. Conceptual director: Henrik Genz. Conceptual DOP: Jørgen Johannsen.


Lets have that talk



“Eventifying” has become a strong tendency for conveying visual branding. At the same time, this type of storytelling at events has become an important tool, not just for enhancing the spoken content, but using the visual and physicals designs as part of the story as well.

My primary goal is to help companies ensure that the entire message of the event is conveyed, and not just the after party. For me, this is the best way to enhance all of my best competencies, combining the DNA in my bones from working in the advertising world with my experience in facilitating different types of production work throughout the last 15 years.


Lets have that talk:: +45 20271973 :: kontakt@michalasr.com ::

UX Vilnius






I’m happy to anounce  my participation in the next UX design conference hosted by HelleMartens.com. Previously, I have created the set-design for the UX Copenhagen conferences of 2016 and 2017. https://uxcopenhagen.com/#previous_talks
This time Helle Martens has expanded her acclaimed concept to Lithuania, and will be sharing an exiting group of international speakers at UX Vilnius 2018  on November 13th. 
I will be leading a group of Lithuanian designers in creating the set-design for the venue, and I can’t wait to see what wonderful ideas will come out of this intercultural cooperation.