Event / Conference

UX Copenhagen 2024

The theme of this year’s UX Copenhagen conference revolved around “De-Growth and Consumerism”. I created the set design to visually portray the carbon footprint that individuals leave behind, even through the act of consuming something as simpel as a flower. Guests were struck by the message when presented with the actual data on the flower industry’s footprint. My objective was to minimize resource usage by conscientiously selecting materials. Collaborating with Roté Design embraced precisely this objective. The flowers, crafted from pearls, embody enduring use and enjoyment.

The realistic appearance of the flowers, known as eternity flowers, and the subtle projection of them, provided the audience with a space to contemplate and digest the discussions surrounding the somewhat weighty world situation of “De-Growth and Consumerism”.


UX Copenhagen 2023

In late March, I created the set design for the 9th UX Copenhagen conference, which this time featured participants from an impressive 26 countries. Located at the stunning venue of Big Bio in Nordhavn, I interpreted this year’s theme: Invisibility. I opted to use various bulbs and balloons to depict the different aspects and challenges of communicating invisibility in UX design. This sparked an exciting and thought-provoking debate on the subject. For more information, please visit UX Copenhagen.com. Light design by Oleg Filantov. Set design and concept by Michala Steiner-Rode.

UX Copenhagen 2022

For the 8.th year running, UX Copenhagen 2022 hosted a international conference on the topic “Creating a cultural change”.

In the set design I created two worlds, the UX designers workshop  and the decision makers meeting room. The designers world was described as lively, colourful, in progress and 3 D, as in real life. Whether as in the decision makers section, to the left, everything. was black and white and 1 D.

This was an expression of the two partners were operating in obviously very  different worlds and a cultural chance was called upon; the related issues needed to be merged to create a more like-minded and effective co-operation. Hence the Post-its moving from the workshop to the meeting room.

At the end of the two day of the conference, every 12 topics from the talks, represented on oversize Post-It notes, had swopped worlds and a new cooperation in the future could begin.


One of many spectacular glances in Belval where the opening of Cultural Capital of 2022 took place on February 26th.

Up until the end of last year, I’ve been planning and art directing the coming ECSH 2022 event. In coorporation with H-Pro in Copenhagen and Berlin based Battle Royal, we have been preparing the opening event for the European Cultural city of 2022. This took place in Esch-sur-Alzette, Luxenbourg and was set in the amazing former steelwork area of Belval.

“Esch 2022 REMIX”. Please click on the link below to see the official video of the event.






UX Copenhagen 2020

Due to the COVID-19 out break, the 6th international UX Copenhagen conference, with speakers and participants from 49 different counties, was transformed to a studio streaming session. In just 10 days a large scale set-design and a huge logitics task including all actors, aired as scheduled on March 30 th. – 31 th.

Speakers words, what is “influence” and “designing for good” about?

It has been a privillege to work with  the talented people at the event agency Kiwi Birds through August and September. During this time we have developed and executed events for three high end brands. Hopefully soon I’ll be able share pictures from these events. This picture above originates from one of the amazing locations we were executing at, it’s called Docken and is situated in the Freeport of Copenhagen.

Creating UX COPENHAGEN 2019

This year Hellemartens.com could celebrate her 5th anniversary in hosting the international UX Copenhagen Conference. A festive touch was therefore called for, adding a golden dimension to the original set-design which carried the theme of PRIVACY and CONSENT.
I worked with the simple idea of an boble and how both the designer and the user unwillingly can relate delutedly to the web, as if in a boble. Designer AnneLi Idnert created an amazing line of illustrations for the conference’s printed and web identity. In addition, I created the Boble Head People, figures placed around the conference hall as interactive installation. The figures were also incorporated in an amazing Shadow choreography, which kickstarted Day 2.
To round it all off, a Photo booth was set up to make the participants play with disquises while making a photo statement. It was all about PRIVACY and CONTENT.

The conference was a smashing hit, with an strong range of international speakers as well as participants. It was great privillege to be able to work on Helle Martens conferance once again.

Thank you to Across Europe IVS for helping me create the wonderful Boble Head People.

Hjertegalla 2018

Sentiments from the Hjerte Galla 2018 show  

The Danish Heart Foundation, Hjerteforeningen, staged a large scale national fundraising day on April 22nd. During the day, volunteers hit the streets and as came evening the actual show took place. I was fortunate create the set-design matching up to the production design by Pernille Schellerup. The iconic Heart Cone Chairs designed in 1957 by Panton was shipped in from Schweiz in order to play the centerpiece in the overall design. The flower decorations was carefully chosen to resembel all shades of red aswell as the shape of an actual heart. All elements, from furniture to the collection pods, represented authentity and high quality. This responded to the level of effort the Danish Heart Foundation add to their every day work for this cause. Production Company: Warner Bros International Television Production, Denmark.

Christmas Party in the theme of Dirty Dancing