Michala Steiner-Rode

Just last week we wrapped the Lurpak Christmas commercial which is aimed for the global market. It was some amazing days in the Lurpak universe with wonderfull and talented colleagues.. Next month I can share more details with you when the commercial breaks.

Production company:: The Barm / Arla Foods. Shooting director:: Christian Gravesen::  Set design : Michala Steiner-Rode  (2023)

I was asked to bring back Social Foodies to its original visual roots, telling the amazing story behind the motto Doing Good Better. 

The storytelling wall was restored in all 7 shops, showing the farmers and projects that are the backbone of Social Foodies. The interior colours sceeme was inspired by Africas many nuances and fresh plants and conformable cushions tied the in-store cafe experience together.

On prints, I zoomed in on both the  local production of the raw materials as well as the selection of services the brand provides. The “Tak” postcard meaning “thank you”, however, acknowledges the consumers for supporting the actual fundation of Social Foodies effords to help enhance the circumstances of African farmers.

 

 

 

 

 

 

 

Postcards

(examples)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Shop re-design

Picture 1:  before 

Picture 2 + 3:  after

At the end of March I facilitated the set -design for the 9th UX Copenhagen conference, this time with participants from an astonishing 26 counties. On the amazing location on Big Bio in Nordhavn, I interpreted this years theme; Invisibility. Here’s a few snaps.

 

 

 

 

 

 

 

 

 

Former co-founder of NOMA and scientist, David Zilber has promoted a new venture in the States in a 3 minute promotional film. 
In coorperation with David and american producer Krista Ruane, I Art Directed the pitch, which mainly took place in city of science in the outskirts of Copenhagen.

Production company: Good Company Pictures. Art Direction: Michala Steiner-Rode  (2022)

From August through to October I was fortunate to work as Head of Art Dep. shooting a 8 episode called “Troldehjertets hemmelighed” . The story is a spin off of the amazing universe of “Julehjertes hemmelighed”,  a 24 episode story which takes place in Denmark in the 1850s.  Production design the talented Thomas Greve.

Both productions came to life through collaboration of the national Danish Broadcaster, DR and production company Mastiff. “Trollehjertets hemmelighed” will air in April 2023.

Up until the summer holiday, I was working on the 2 season of the childrens series “”Babylons stol 2”. The national broadcaster DR childrens channel “Ramasjang” told another new story of the magical chair, Babylon where a group of friends overcome many obstacles in paranormal worlds. Production company :: Duck Eye. Props: Julia Jayko Fossland and Michala Steiner-Rode (2022).

 

 

I just finished a hilarious time working in props on season 2 of “En vej ud”,  an escape room show who invites celebraties to play along a string of difficult tasks, to find the way out . Production company: BLU. Productiondesigner  / gamemaster: Christian Arvad. Head of props: Lars Ole Koefoed-Hansen (2022).

 

 

The Opening of Cultural city of Europe 2022 in Luxenbourg. I worked as Art director and production coordinator in a Danish / German co-operation. Lauch date, february 26th 2022.

 

“Esch 2022 REMIX”. Please click on the link below to see the official after video of the event.

https://esch2022.lu/en/discover-remix-opening

The renouned conference about User Experience, UX Copenhagen, will for the 7th year running, host a two day conference. Packed with high-end international speakers, this years conference will talk about Creating a Cultural Change.

I’m fortunate to create the set design again, hopefully this conference will the the last one held online. I look forward to assit conveying the important matters revolving around the need for creating a cultural change in the way companies communicate digitally to the user.