The theme of this year’s UX Copenhagen conference revolved around “De-Growth and Consumerism”. For example we became insightful about Regenerative Design, Default thinking and Circular design.
I created the set design to visually portray the carbon footprint that individuals leave behind, even through the act of consuming something as simpel as a flower. Guests were struck by the message when presented with the actual data on the flower industry’s footprint.
The realistic appearance of the flowers, known as eternity flowers, and the subtle projection of them, provided the audience with a space to contemplate and digest the discussions surrounding the somewhat weighty world situation of “De-Growth and Consumerism”.