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Early June I was asked to transform a section of an empty warehouse into a set – in just 1 day. The result went beyond brief, being taken to a higher, visual level.
The assignment was a new tv format promoting a high profile customer and represented by production company BLU. I’m thrilled to be able to show you the overall look that I created once the program airs – probably within the next few months.

“Eventifying” has become a strong tendency for conveying visual branding. At the same time, this type of storytelling at events has become an important tool, not just for enhancing the spoken content, but using the visual and physicals designs as part of the story as well.

My primary goal is to help companies ensure that the entire message of the event is conveyed, and not just the after party. For me, this is the best way to enhance all of my best competencies, combining the DNA in my bones from working in the advertising world with my experience in facilitating different types of production work throughout the last 15 years.

Lets have that talk:: +45 20271973 :: kontakt@michalasr.com ::

The first ever Danish series produced for Netflix, THE RAIN, was launched by MISO FILM on May 4th 2018.
Preperations for season II of the series already started in June 2018.  In the months of pre-production, I worked as the Prop Master in an amazing universe of the production design, created by Martin W. Sputnik and Peter De Neergaard. I look forward to sharing our work with the world, some time in the future.

In the end of April, Danish Heart Foundation is hosting its anual charity show. Together with productions designer Pernille Schellerup I will design the interior of this large scale show. This will be a lot of fun to work for such a wonderfull purpose.

I’m really chuffed to start the New Year designing the anual UX Copenhagen 18 conference for Helle Martens.com at the end of February. This time round we’ll be in DGI Byens wonderfull facilities. Please look under event for at full review of the conferance that now has taken place.